RFID Offers Innovative Solutions for Fitness Clubs
More people than ever are making time to incorporate regular gym workouts into their weekly
routines. But that means the fitness industry is becoming more and more competitive – with the
average club experiencing an estimated 50% customer churn annually. Every fitness chain and
independent club is on the lookout for what will keep their members happy and loyal. And that's
where RFID technology comes in.
Manage Club Members with RFID Wearables
Club managers observe that members prefer to walk into the club with as few personal items as
possible. Many are already moving beyond barcoded membership cards in favor of lightweight,
flexible silicone bracelets – waterproof for use in the pool or steam room. NFC tracking via RFID
chips embedded into these bracelets deliver multiple advantages to club members during every
● Members swipe their bracelets over an NFC scanner to breeze past the front desk for easy
admission (digital fingerprint scanning, another alternative to barcodes, still requires a wait in
● Fitness classes and other add-on services can also be better organized via members'bracelets.
● In the locker room, patrons no longer need to bring their own heavy padlocks – the bracelets.
can be used to securely lock or open RFID-equipped day-use lockers with a single swipe.
● In-club retail stores generate more revenue when members are given a cashless option, using
their RFID bracelets – instead of digging into their pockets for money – to conveniently buy
that tempting frosty bottle of sports drink after a rigorous session on the treadmill.
●Each purchase is automatically tacked onto the next monthly membership charge.
More club members are also investing in their own wearable fitness devices – or they simply
cannot part with their smartphones while working out. Mobile apps for these devices can be
designed to interact with RFID–tagged equipment on the club floor to develop a customized
fitness plan for every networked patron – prescribing a rotation of machines and weights, with
recommended reps for each.
RFID Benefits Fitness Club Operations
RFID tracking can be useful for important back-end health club operations to enhance their
●Many health clubs are attaching laundry tags to their towels, tracking individual towels issued
to members – and discouraging them from taking them home.
●Equipment maintenance staff can easily track every machine on the floor via a UHF tag from a
distance without stopping and searching for a barcode to scan, instantly reviewing repair records
and checking availability of parts.
●Club managers can monitor which floor machines are used most frequently, helping them
determine which unpopular equipment should be replaced.
Proudtek Provides a Plethora of RFID Sroducts.
we can assist you with the whole RIFD project.
We have supplied millions of RFID wristbands to fitness clubs in many countries.
Any More details and any demands please feel free to contact us, we are waiting for you!
Previous: No Information